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Five Mobile
Five Saver Plan
Five is a low-cost mobile plan whose main target audience are labour expat workers, living and working in Dubai and Abu Dhabi.
They needed to communicate their “Five Saver Plan” which apart from minutes and data included endless extra features and perks such as movie streaming, video chatting, free money transfer, health insurance, gaming, music and so on.
To engage with the customers we had to speak their language and produce a film that would be relatable to them.
We took inspiration from Bollywood movies and produced an original song to convey the message in a way that, although very alien to other cultures, it proved to be highly effective amongst the target audience.
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