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Reel Cinemas
Classic Movies Campaign
Reel Cinemas launched a rerun of classic movies in a program called Movie Marathon. Nowadays, with countless options for customers to watch reruns of their favourite classics, such as streaming services, like Netflix and Amazon, Youtube, TV on demand and their own personal library we were up a very tough competition.
The solution was the creation of a campaign that put the spotlight on the biggest differential of watching a movie in the cinema: the complete immersion into the story through the giant silver screen and the superb sound quality, feeling literally in the middle of the action.
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