Etisalat
Expo 2020 Campaign
Etisalat is the largest telecom operator in Dubai and Abu Dhabi, with operations across 16 countries.
Having such a proven track-record, It was a proud moment for the company to be chosen as an official Expo 2020 supplier, being responsible for all the telecommunications and technology infra-structure powering the massive venue.
To mark the occasion, a 360º campaign was developed positioning Etisalat as the enabler of the bright new world that would be unfolding in front of the world’s eyes during the six months long Expo.
The campaign relies on the brand’s corporate colours and bring a sense of awe and confidence through the use of technology, in line with the Expo’s objectives, where countries from the around the globe showcase its latest achievements in the fields of technology and innovation. It also included the largest 5G connected site in the world at the time.
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